Growth strategy
Tarek Bakr
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The next 500 facilities.

From 500 facilities to 1,000, on a repeatable system, year over year.

Prepared for Acuri. November 2026.

2x

Double revenue in year one.
$2M to $4M.

500 new facilities on top of the 500 live today. At $299 a month that is $1.8M in new ARR. Past $4M with payer add-ons and ADR on the base.

Month 1Month 6Month 12
90 daysto build the engine
120 to 180facilities by month six
500by month twelve. The ramp is the back half

New facilities, cumulative. The role's own twelve-month target, $500K in new ARR, is about 140 of these.

The product is proven.
Now we build the engine.

~500facilities live, eight months in
~$2Mrevenue in 2026, from zero in March
8months from first product to 500 facilities
~100%of demos closed

What we have: a product that sells itself once it is seen, 500 facilities that prove it, and a founder who built it. What we build next is a system that repeats every year, runs without Chris on every demo, and eventually without me.

That is the business a buyer pays for.

How 500 facilities are built in year one.

240Corporate agreements
5 corporate agreements, about 48 buildings each
180Regional groups
15 regional groups, about 12 buildings each
80Singles, inbound, the Marketplace
80 single buildings, from inbound, the Marketplace, and referrals
24018080
500new facilities in year one. With 4 to 6 agreements and 12 to 18 groups, the range is about 400 to 600.
OutreachEvery operator, tiered by size
MeetingsWarm first, cold at volume by day 60
Demos8 to 10 a week by day 90, 15 or more with the team
Signed30 to 40 percent cold. Near 100 percent warm

Working assumptions, replaced with measured numbers from the first 90 days.

Where the next 500 come from.

Live todayWarm operators, namedThe ten largest operators not yet on AcuriEvery operator with 10+ buildings, tiered by day 14

The same engine, one company ago.

$20.7MYear before
$52.8MOne year later
12state markets opened in person
14people hired into a running system
500%of quota at Superlanet, $5M closed on $1M
PACSEnsign, Rockport, Evergreen. Closed personally

Omni Wound Physicians. No CRM, no pipeline, no playbook when I started. Revenue figures are actual.

"That's amazing.
Does it exist?"

What operators and clinicians I know said this week when I described Acuri. None had heard of it. Two offered introductions on the spot.

The problem is awareness, not fit.

Seven sources. One system. One number.

    Warm network. Outbound email. Calling. In-building visits. Search and AI answers. The PointClickCare Marketplace. References from the 500. All into one CRM and one forecast.

Every lead carries its source into Attio, so by day 90 we know which of the seven is paying for itself.

Be found when they search. Be seen when they don't.

Search ads. Intent.

The 20 or so terms an operator types when the problem is live: triple check software, PDPM audit, ADR response. Today the only ad on the term is an admissions product. The intent is unclaimed. Capped budget from day 21, measured in demos booked.

LinkedIn ads. Disruption.

Administrators, DONs, regional VPs, reimbursement directors at operators with 10 or more buildings. Creative built from the proof: 8 hours to 1.5, the customer quotes. Retarget every site visitor.

The site. Conversion.

Lead capture in front of the calendar. A page per product with proof on it, FAQ written for AI answers, structured data, fast on a phone. Day 14.

Every dollar reported weekly as cost per demo and cost per signed facility. Budgets stay capped until the numbers earn more.

Days 1 to 30Days 31 to 60Days 61 to 90Months 4 to 12

The first 90 days. Build it while it runs.

Day 1

Inboxes warm, outreach begins

Domains and inboxes live on day one. Warm outreach to operators I have sold to before.

Day 3

Capture form live

In front of the booking page. Every lead answered inside five minutes.

Day 10

Attio rebuilt

Stages, source attribution, routing, a forecast view.

Day 14

The list and the proof

Every operator with 10 or more buildings, tiered. Product pages with proof on them.

Day 21

Outbound and ads live

Email, calling, and capped search ads against the tiered list.

Day 30

Demos off Chris's calendar

First warm deals signed. Weekly forecast cadence begins.

Day 60

Outbound at volume

5 or more demos a week from cold. In-building visits, SoCal first. Playbook v1 from what closed.

Day 75

First AE hired

Into a playbook that has already closed deals.

Day 90

Forecast within 15 percent

8 to 10 demos a week. First corporate agreement closing.

Day 90: engine built, outbound at volume, first AE hired, forecast within 15 percent.

Days 1 to 30Days 31 to 60Days 61 to 90Months 4 to 12

Months 4 to 12. Ramp to 500.

Month 4

Demos off my calendar too

The AE runs the inbound. Chris has been off demos since day 30. Mine go to corporate deals and coaching.

Month 6

120 to 180 facilities

Second corporate agreement signed. Second AE hired into the same playbook.

Month 9

300 facilities

Three corporate agreements live. The team closing 40 percent of new ARR.

Month 10

Third AE hired

Pipeline, not headcount, decides the timing.

Month 12

500 new facilities

1,000 live. Revenue doubled. A system that runs without either of us on a demo.

Month twelve: 1,000 facilities, revenue doubled, a team to scale.

Let's build the next 500.

From 500 facilities to 1,000. Revenue doubled. A system that repeats.

Tarek Bakr. San Diego, about an hour from Laguna.